FIFA Announces Historic First-Ever World Cup Final Halftime Show

For the first time in FIFA World Cup history, football and live music will come together during the championship match as FIFA and Global Citizen officially announce the inaugural FIFA World Cup 2026™ Final Halftime Show.

Set to take place on July 19, 2026, at New York New Jersey Stadium, the groundbreaking performance will feature global superstars Madonna, Shakira, and BTS as co-headliners. The event will be curated by Chris Martin of Coldplay and broadcast live to millions of viewers around the globe.

Credit: FIFA

A Halftime Show With a Purpose

Beyond entertainment, the historic performance is designed to support the FIFA Global Citizen Education Fund, an initiative aiming to raise $100 million to expand access to quality education and football opportunities for children worldwide. FIFA confirmed that more than $30 million has already been raised, with additional funding generated through ticket sales for FIFA World Cup 2026™ matches.

Under the initiative, one dollar from every World Cup ticket sold will be donated to projects supporting underserved communities across the globe.

FIFA President Gianni Infantino described the event as a celebration that extends beyond football itself, emphasizing themes of unity, humanity, and opportunity for future generations.

Credit: FIFA

Global Icons Take the Stage

The halftime lineup reflects a broad international reach, bringing together artists whose influence spans continents and generations. Madonna shared that participating in the show aligns closely with her belief in the transformative power of education, while Shakira highlighted how the event combines her passions for music and building schools.

Shakira is also expected to perform “Dai Dai,” the song she created specifically for the 2026 FIFA World Cup and the FIFA Global Citizen Education Fund. Meanwhile, BTS emphasized music’s role as a universal language capable of inspiring hope and connection worldwide.

Credit: FIFA

A Historic Moment for the World Cup

The FIFA World Cup has long been recognized as one of the most watched sporting events on the planet, but the addition of a halftime show marks a major evolution in how the tournament engages global audiences. Combining world-class football with superstar performances and a mission-driven purpose, the 2026 Final promises to be more than just a championship match.

It is shaping up to be a global celebration of sport, music, and shared humanity on one of the largest stages in the world.

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