PMC’s Iconic Brands Unveil Lineup for SXSW

Get ready for an unforgettable experience as Penske Media Corporation (PMC) brings its iconic brands to South by Southwest (SXSW) Conference and Festival in Austin, TX, from March 7–15, 2025. With an incredible range of activations, including must-see panel discussions, concerts, fireside chats, and exclusive experiences, this year’s lineup promises something for everyone. Join renowned brands like Rolling Stone, Variety, Billboard, Deadline, SHE Media, Sportico, and The American Pavilion for an action-packed festival.

Deadline’s Exclusive Studio and Social Activation

March 7-10: Deadline kicks off the festival with the Deadline Studio at the Thompson Hotel, offering an exciting behind-the-scenes look at premiering projects. Throughout the event, attendees can witness select talent in intimate on-camera interviews and enjoy solo and group portrait sessions. Additionally, the “On The Go with Deadline” social activation will capture the energy and buzz surrounding the latest in entertainment.

SHE Media Co-Lab: Empowering Women’s Health

March 7-9: The SHE Media Co-Lab is back for another impactful three-day run at 304 E. 3rd Street. This year’s lineup features an all-star group of women’s health advocates including Chelsea Handler, Naomi Watts, Christy Turlington Burns, Dr. Jennifer Ashton, and many others. With a mission to ignite conversation and foster collaboration, the SHE Media Co-Lab promises to be a catalyst for change in women’s holistic health, bringing together thought leaders and trailblazers.

Variety’s Live Podcast and Documentary Screening

March 8-9: Variety brings a unique live podcast experience to SXSW in collaboration with YouTube. Hot Ones host Sean Evans will join Variety’s Clayton Davis for a taping on March 8. Then, on March 9, Variety presents a special screening of Reef Builders: The Unlikely Partnership Restoring Coral, sponsored by SHEBA. This inspiring documentary will be followed by a panel discussion with actress Auli’I Cravalho, director Stephen Shearman, marine scientist David Smith, and SHEBA’s Mindy Barry, moderated by Clayton Davis.

Sportico House: Sports, Media, and Business Converge

March 11-12: Sportico hosts the Sportico House at Wanderlust Wine Co., bringing industry leaders together to discuss the evolving world of sports, media, and business. This two-day event will feature interactive programming, live podcast tapings, and networking opportunities—offering attendees a chance to gain insights from top professionals in the sports industry.

Rolling Stone’s Future of Music Showcase

March 11-14: Rolling Stone is back with its much-anticipated third-annual Future of Music showcase, presented by JBL. Taking place over four nights at ACL Live at the Moody Theater, this concert series celebrates the future of music and features the trailblazing artists shaping the sound of tomorrow. The showcase will be open to SXSW badge holders and the public, with talent announcements to follow in the coming weeks.

Billboard’s THE STAGE: A Musical Journey

March 13-15: Billboard returns to SXSW with THE STAGE at SXSW, a three-night music extravaganza at the iconic Moody Amphitheater at Waterloo Park. Each night will showcase a different musical genre. March 13 will feature Texas-born country star Koe Wetzel, followed by Música Mexicana icons Grupo Frontera on March 14. The series will culminate with a high-energy performance from global dance music sensation John Summit on March 15. Tickets are on sale now for what promises to be an unforgettable series of performances.

The American Pavilion’s Worldwide Student Program

March 6-11: Since 1989, The American Pavilion has been providing invaluable opportunities for entertainment industry students at festivals and events worldwide. After a successful debut at SXSW last year, AmPav’s Worldwide Student Program returns for six days of expert discussions and thought leadership programming. Students will gain access to top industry events, connecting with leaders in film, TV, and entertainment.

Mark your calendars for March 7-15, 2025, and don’t miss the chance to experience these incredible activations at SXSW. With something for every taste, from music and entertainment to thought-provoking conversations on health and business, PMC’s iconic brands are set to make this year’s festival one to remember.