Austin City Limits Music Festival 2024: Beyond the Music—Experiences to Amplify Your ACL Weekend

It’s no secret that Austin City Limits Music Festival (ACL) is the ultimate music-lover’s paradise. But for those heading to Zilker Park this October, the experience goes far beyond the stellar performances. Sure, Kendrick Lamar, Foo Fighters, and Billie Eilish will steal the spotlight, but what makes ACL truly magical are the countless activations, food spots, art installations, and unique experiences scattered throughout the park. Here’s how you can make the most of your ACL weekend and elevate your festival game:

Explore Interactive Activations

If you’re looking for more than just great music, ACL’s interactive activations are designed to engage and immerse festival-goers in new, creative ways. These brand-sponsored spaces aren’t just eye candy—they’re full-blown experiences that range from chill hangouts to Instagram-worthy spots that are perfect for capturing your festival look. From immersive photo booths to pop-up lounges, there’s no shortage of things to do in between sets.

Some standout activations to look for:

• Waterloo Records Pop-Up: A throwback to the iconic Austin record store, this space lets fans purchase exclusive ACL artist vinyl, merchandise, and more. It’s a perfect stop for collectors and music lovers alike.
• American Express Lounge: Cardholders get access to a luxe retreat where they can recharge, cool off, and grab a drink. Some years even feature surprise acoustic sets, so it’s always worth checking out.
• Tito’s Handmade Vodka Tent: If you’re a fan of local flavors, the Tito’s activation is an ACL favorite. Cool down with custom cocktails and enjoy lounge seating—plus, every year they add quirky touches like custom swag or DIY craft stations.
• The Rock & Recycle Program: ACL has long prioritized sustainability, and this activation turns recycling into a game. Help keep the park clean by collecting cans and bottles, and you can score free festival merch. It’s a win-win for both you and the planet.

Chill at the Silent Disco

Looking to break away from the big crowds for a while? The Silent Disco is the perfect place to vibe out to your own beat. Grab a pair of wireless headphones, switch between the channels of DJ-curated music, and dance like no one’s watching. It’s a surreal experience when everyone around you is jamming in silence, but trust us, this late-night activation is a fan favorite for a reason!

‘That Tito’s Thing’ ACL Festival Activation

The ‘That Tito’s Thing’ activation, open each day of the festival from the time gates open until 8 PM, will feature a claw machine for Tito’s swag giveaways, memorable photo moments, a customized dog-tag maker, information about the Tito’s brand history, and more. Additionally, Tito’s Handmade Vodka will be offering the fan-favorite Tito’s Sparkling Lemonades for purchase at each General Admission bar throughout the festival.

Unwind at the VIP Grove

If you’ve got VIP tickets, the VIP Grove is your festival sanctuary. Featuring shaded seating, premium bars, and upgraded restroom facilities, this space is all about luxury and comfort. With unbeatable views of the two main stages, it’s the perfect place to unwind while staying close to the action.

Recharge at ACL Cares and Support Local Causes

Take a moment to visit the ACL Cares area, where non-profit organizations set up to raise awareness about local and national causes. It’s an opportunity to learn more about community projects and get involved. Plus, some booths offer cool giveaways, and it’s a nice way to engage with ACL’s philanthropic side while taking a breather from the excitement.

Taste Your Way Through ACL Eats

If there’s one thing that can rival the music at ACL, it’s the food. The ACL Eats Food Court offers a curated selection of Austin’s finest restaurants and food trucks, ensuring that no matter your craving, there’s something delicious waiting for you. Skip the usual festival fare and dive into local favorites like Torchy’s Tacos (menu), Chi’Lantro BBQ, and The Peached Tortilla. And for those with a sweet tooth, cool off with iconic Austin treats like Amy’s Ice Creams or Bananarchy.

Whether you’re grabbing quick bites between sets or sitting down for a leisurely meal with friends, ACL Eats has you covered. Don’t miss out on the chance to try some new flavors or revisit your favorite local spots, all without leaving the festival grounds.

Capture Memories with Art Installations

Beyond the music, one of the most Instagrammable parts of ACL is the art installations sprinkled throughout Zilker Park. Each year, ACL collaborates with local and international artists to create immersive and visually stunning pieces that give the festival its vibrant, eclectic vibe. These installations not only serve as perfect photo backdrops but also add a layer of creativity and surprise to your festival journey. Keep your eyes peeled for large-scale sculptures, interactive light displays, and bold murals that capture the spirit of Austin’s artistic community.

Stay Connected and Hydrated

Pro tip: download the ACL mobile app to stay in the loop with set times, surprise performances, and last-minute changes. The app is essential for navigating the festival like a pro, ensuring you don’t miss any of your must-see shows. Plus, use the app to locate the festival’s water refill stations so you can stay hydrated all weekend long. Bring a reusable water bottle to keep your energy up and help cut down on plastic waste.