Billboard Reveals Opening Acts for THE STAGE at SXSW 2026

Global music authority Billboard has officially announced the opening acts for its signature SXSW concert series, Billboard Presents THE STAGE at SXSW, which will return to Austin, Texas from March 13–15. The three-night event will take place at the iconic Moody Amphitheater at Waterloo Park, delivering a lineup of standout live performances that highlight multiple genres and emerging artists.

Each night of the concert series is designed to showcase a different musical style, creating a diverse and dynamic experience for SXSW attendees. Through THE STAGE at SXSW, Billboard continues its commitment to connecting artists and fans through the power of live music.

Night One: Hip-Hop and R&B Kick Off the Series

The series begins on Friday, March 13 with a night dedicated to hip-hop and R&B. Proudly presented by Intuit’s TurboTax, the evening will feature performances by Chase B, sosocamo, and Yakiyn, with house DJ Cee Watts setting the tone for the night.

The performances will lead into a highly anticipated and already sold-out headlining set from genre-blending hip-hop and R&B star Don Toliver.

Night Two: Música Mexicana Takes the Spotlight

On Saturday, March 14, the focus shifts to the rapidly rising world of Música Mexicana. House DJ HELIOS will kick off the evening, followed by breakout artist Oscar Ortiz.

The night will culminate with a performance from Música Mexicana powerhouse Junior H, one of the genre’s most influential contemporary voices.

Night Three: Global Electronic Energy

The series will wrap up on Sunday, March 15 with a night dedicated to electronic music. Presented by Carnival Cruise Line, the evening will begin with performances by Apex Martin and house DJ Austin Ashtin.

The weekend will close with an electrifying set from internationally acclaimed Dutch DJ and producer Mau P, known for delivering global dance hits and high-energy festival performances.

Billboard House Brings Conversations and Showcases to Mohawk

In addition to the concert series, Billboard will introduce Billboard House at SXSW at the popular venue Mohawk. The multi-day activation will run alongside THE STAGE and serve as a hub for industry conversations, artist Q&As, and live showcases.

Friday, March 13 Highlights

The first day of programming will feature a conversation with The All-American Rejects, as well as an “On the Record” session with entrepreneur Mark Cuban. Fans will also have the chance to attend a Superstar Q&A with Don Toliver.

Live showcases will feature performances from Alicia Creti, Babyfxce E, and Kairo Keyz. The day will conclude with the CHEETOS® FLAMIN’ HOT® Pickle Pop-Off afterparty featuring Loud Luxury.

Saturday, March 14 Highlights

Saturday’s schedule will include a discussion on mental health and creativity featuring Ravyn Lenae, presented by BetterHelp. Attendees can also attend an “On the Record” session with Jesse Coren and Andrew Spelman of Mutual Friends and Chaotic Good Projects.

The day will feature a Superstar Q&A with Junior H and a lineup of showcases including BrunOG, EddyJae, Hermanos Espinoza, Karina Galicia, Lena Dardelet, Mosmo, Oscar Ortiz, and Sofish.

Later that evening, Billboard House will host the U.S. debut of Los Guitarrazos, featuring special surprise guests.

Sunday, March 15 Highlights

The final day will feature a conversation with filmmaker Jonás Cuarón and songwriter Edgar Barrera, followed by a Superstar Q&A with Mau P.

Artist showcases throughout the day will include Amie Blu, INK, Momo Boyd, Sassy 009, Panic Shack, THEBROSFRESH, The Gringos, and TTSSFU.

To close the weekend, Billboard will partner with Global Day of Unplugging to present “The Offline Sessions,” an evening performance experience featuring special guests that will be announced soon.

Attendees are encouraged to follow the SXSW app and Billboard’s social media channels for the full Billboard House schedule, including daily hours and additional programming updates.