Formula 1 Week 2023: Unleashing the Austin Experience

As the roar of engines and the electrifying buzz of the crowds descend upon Austin for Formula 1 week, the capital city finds itself transforming into a vibrant hub of entertainment, parties, and unparalleled experiences. From posh pop-ups to local gems, Austin is set to cater to the racing elite and die-hard fans alike. Let’s buckle up and take a speedy tour of the most exciting events happening during F1 week 2023.

DIPLO Headlining USGP Maxim Party

It’s time to get revved up for Maxim’s Austin Race Weekend Party on October 21, celebrating Formula One’s hotly-anticipated United States Grand Prix. The high-octane soiree is set to heat up Superstition, a 12,000-square-foot nightclub in Austin’s trendy South Congress neighborhood that features two dozen disco balls, a replica of Studio 54’s bar, and other cool retro motifs.

A headlining performance by superstar DJ Diplo and a variety of to-be-announced local DJs will light up the dance floor, while exclusive VIP lounges and bottle service, more than 200 models and influencers, and one-of-a-kind interactive brand activations will make for an unforgettable evening.

Williams Racing Fan Zone

In 2022, Williams Racing introduced its Fan Zone in Austin and is returning in 2023 with an even bigger array of exclusive fan experiences. Situated in the heart of downtown at 800 Congress Avenue, the Fan Zone welcomes the public from 10 am on weekdays and 11 am during weekends.

Visitors can marvel at the FW45 car, attend live Q&A sessions with Williams drivers Logan Sargeant and Alex Albon, purchase official merchandise, and explore a curated Williams memorabilia museum. For detailed information on Fan Zone events, timings, and more, visit

Williams Racing Fan Zone

Aba’s F1-themed cocktails

As the race weekend approaches and tourists flock to South Congress, a beloved Mediterranean dining spot is serving up a special F1-inspired drink: Turn 15. This delightful blend of passionfruit, lime, and tequila can be savored at Aba’s alfresco patio or the recently unveiled open-air Paseo Bar. Presented with a checkered flag garnish, this exclusive cocktail is a limited-time treat. Enhance the experience by pairing it with a selection from Aba’s extensive brunch, lunch, or dinner menus.

Rest and Relax with ZaZa

During F1 Weekend both Hotel ZaZa Austin Downtown’s ‘Group Therapy’ restaurant and rooftop ‘Cabana Bar’ provide perfect pit stops for pre and post-race drinks and bites. Located in the heart of Austin and only a 30-minute drive from COTA, Group Therapy, Hotel ZaZa’s sky lounge and restaurant, serves as a central meeting place for anyone headed to or from COTA.

F1 fans can also head outside to Hotel ZaZa’s Cabana Bar, a poolside rooftop bar with breathtaking views overlooking Downtown Austin and Republic Square Park, for pool bites, wine, bottle service and cocktails by the glass or pitchers.

High rollers staying at Hotel ZaZa can add on Helicopter transport to and from the track for $1,500 per person per day.

The Austin Pit Stop at Fair Market

Global Poker, a prominent sponsor of the Scuderia Ferrari team, is orchestrating an exhilarating evening of poker and racing delights on Thursday, October 19, from 6:30-11 pm at Fair Market. Guests can challenge their poker skills and experience the thrill of racing in the shoes of Charles Leclerc and Carlos Sainz using state-of-the-art racing simulators.

The ambiance will be further amplified with live music, featuring confidentially billed bands and the Austin-native supergroup Shinyribs, known for their fusion of blues, R&B funk, and soul. Special guest appearances are on the cards, including Olympic icon Michael Phelps. Gourmet food trucks and a selection of beverages will be available for enjoyment. For event details and registration, visit

The Mayfair Parties

Get ready to groove at Mayfair with a series of electrifying late-night bashes beginning Thursday when FAED lights up the West Sixth Street venue. The turntables heat up on Friday with American DJ Zack Bia, followed by DJ Ruckus ruling Saturday night. To top it all, Sunday features a grand finale with a performance by The Chainsmokers.


Race enthusiasts, mark your calendars for two exhilarating nights at Superstition on Thursday, October 19, and Saturday, October 21. Kick off with Thursday’s Race Week Bash, graced by the country tunes of duo LoCash.

The energy continues into Saturday with the Maxim Party in America’s Backyard, headlined by the iconic Austin-favorite DJ, Diplo. For Race Week Bash tickets, starting at $40 for general admission, head to To groove with DJ Diplo at the Maxim Party, with entry prices starting at $125, book your spot via

Jack’s Garage: A Pit Stop Experience

Join Jack Daniel’s for some iconic whiskey, tasty bites, and exclusive musical performances at the upcoming Austin Race Weekend.


Eva Rogers

A Texan through and through, her passion for the Lone Star State is evident in every word she writes.Hailing from the vast plains of West Texas, Eva has a deep appreciation for the unique blend of tradition and innovation that defines the Texan spirit. Eva crafts articles that celebrate the diverse tapestry of Texas, from its bustling urban centers to its serene rural landscapes.