Houston Steps Into the Spotlight Ahead of FIFA World Cup 2026

As Houston prepares to welcome the world for FIFA World Cup 2026™, the city’s momentum continues to build through global partnerships, fan-driven storytelling, and unforgettable experiences that celebrate the world’s game. With major media activations and the arrival of football’s most iconic symbol, Houston is embracing its role as a premier Host City on the road to 2026.

Houston Host Committee Partners with Men in Blazers Media Network

The FIFA World Cup 2026™ Houston Host Committee announced a collaboration with the Men in Blazers Media Network (MiBMN), one of the most influential soccer media brands in the world. The partnership brings MiBMN’s signature storytelling style, live programming, and fan-first approach to Houston through a series of high-profile activations designed to engage local fans and showcase the city on a global stage.

As part of the collaboration, the Men in Blazers Podcast will broadcast live on Wednesday, March 4, from Rice University for a special “99 Days Out” episode celebrating the countdown to FIFA World Cup 2026™. The live show will feature Houston-centric celebrities and guests, including former Houston Texans defensive end and minority owner of Burnley F.C. and RCD Espanyol de Barcelona, J.J. Watt.

Hosts Roger Bennett and Michael Davies (Rory) will spotlight Houston’s excitement, culture, and deep-rooted love for the game in front of a live audience. Tickets for the live podcast are available now for $25 at meninblazers.com/events-tours.

The FIFA World Cup™ Trophy Tour by Coca-Cola Comes to North America

Excitement continues to build as Coca-Cola and FIFA announced that the FIFA World Cup™ Trophy Tour by Coca-Cola will make 38 stops across Canada, Mexico, and the United States ahead of FIFA World Cup 2026™. The tour will visit all 16 Host Cities, along with 22 additional markets, giving fans a once-in-a-lifetime opportunity to see the original FIFA World Cup™ Trophy up close.

The global tour began January 3 in Riyadh, Saudi Arabia, and spans 30 FIFA Member Associations worldwide. The North American leg launches February 26 in Mexico, marking the start of a continent-wide celebration of football.

The Trophy Tour will first arrive in Mexico City before traveling to 10 cities across the country, including Guadalajara and Monterrey, featuring immersive fan activations that celebrate Mexico’s passion for the game.

The United States leg begins March 24 in Los Angeles, embarking on a 21-stop, coast-to-coast journey that includes all 11 U.S. Host Cities and 10 additional major markets. Houston will host the FIFA World Cup™ Trophy Tour by Coca-Cola on May 2 – 3, offering fans interactive experiences and unforgettable moments with football’s most iconic prize.

Beginning April 10, the tour will continue through Canada with stops in seven cities, including Vancouver and Toronto, spotlighting the nation’s growing football culture ahead of 2026.

A Legacy Beyond the Tournament

Over the course of 75 tour days, the FIFA World Cup™ Trophy will travel across North America and around the world, marking 20 years of the FIFA World Cup Trophy Tour by Coca-Cola. During that time, more than four million fans across 182 markets have participated in the experience.

Together, the Men in Blazers collaboration and the FIFA World Cup™ Trophy Tour underscore Houston’s growing role as a global soccer hub. Through world-class events, international partnerships, and community-focused engagement, Houston is building momentum toward FIFA World Cup 2026 and inviting fans everywhere to be part of the journey.