Billboard Returns to SXSW 2024 With Star-Studded Concert Series

Global music brand Billboardvannounced its return to South by Southwest (SXSW) in Austin, TX, for three nights of star-studded concerts celebrating R&B, Latin, and Dance Music. The event will kick off Thursday, March 14, and run until Saturday, March 16. 

Taking place at Moody Amphitheater at Waterloo Park, Billboard’s The State at SXSW will kick off with an R&B-dedicated night, headlined by Canadian singer-songwriter and record producer PARTYNEXTDOOR (March 14), followed by a Latin music-focused evening featuring TJ the DJ and Christian Nodal (March 15), and finally DJ Sober will kick off the third and final dance themed night with electronic music titan ILLENIUM (March 16) presented by Carnival Cruise Line. Additional talent names will be shared at a later date.


Delta SkyMiles Medallion Members will have first access to tickets starting today, Wednesday, Feb. 14 at 10 am CT/11 am ET – Friday, Feb. 16 at 9:45 am CT/10:45 am ET (terms apply), preceding the public on-sale date Friday, Feb. 16 beginning at 10 am CT/11 am ET. Tickets are available HERE, with a reserved amount exclusively for existing SXSW Platinum Badge holders and SXSW Music Festival wristband holders on a first-come, first-served basis.


Carnival is returning to SXSW and bringing a slice of paradise with them following the recent announcement of a new, exclusive destination offering, Celebration Key on Grand Bahama: opening Summer 2025. For two nights, Friday, March 15, and Saturday, March 16, SXSW visitors will be introduced to the unique Celebration Key experiences only Carnival can provide.  Ranging from custom treats at the Paradise Bar, snapping a photo on the “beachside” swing, or grabbing a tropical popsicle from the Celebration Key cart, No One Does Fun like Carnival.

As the Official Airline Partner of SXSW, Delta is bringing curated moments to the festival rewarding SkyMiles members for their loyalty. At the concert series specifically, SkyMiles members will have access to an express line, a glowing gated lawn to enjoy preferred seating, and a VIP SkyMiles lounge to relax and recharge between sets.

In addition to the musical performances, Billboard and Smirnoff are bringing the bold flavors of NEW Smirnoff SMASH Vodka Soda to SXSW with a custom SMASH Pickleball court, where attendees (21+) can play a round or two before tasting the first-ever ready-to-drink vodka soda from the brand at just 100 calories each! The brand’s latest SMASH hit comes in a fusion of four unexpected combinations – watermelon lime, pineapple orange, strawberry dragon fruit, and raspberry peach. The SMASH Pickleball court will be on Friday, March 15, at 75 Rainey Street.

Lastly, ILLENIUM & Billboard have teamed up with Reverb, an environmental non-profit dedicated to empowering millions of individuals to take action toward a better future for people and the planet, for the ultimate SXSW sweepstake contest. The winner will get a once-in-a-lifetime experience for two, including SXSW badges, a side stage viewing experience during ILLENIUM’s set, signed merch, flights, accommodations, and VIP access at THE STAGE. For more information, including how to enter, click HERE.

Billboard will report live throughout SXSW, which takes over Austin from March 8-16. Viewers can enjoy the fun by visiting and following @billboard on the platforms below for the latest news and announcements.

Texas Tasty Team

The Texas Tasty Team is a dedicated group of writers and editors who love all things Texas. From food to culture, they share the best of the Lone Star State through engaging articles and captivating stories. Their mission is to inspire readers to explore and embrace the rich heritage and diverse offerings of Texas.