Trona – A New Cocktail Bar Concept Coming to East 12th
Local restaurateur and entrepreneur Tatanka Guererro announced today the formalization of a new Austin-based hospitality management company, DDH. The new parent company is set to open its first bar concept next month at 1812 E 12th Street.
Dreamers & Doers Hospitality Group
Through the newly-created and aptly-named Dreamers & Doers Hospitality Group, the new venture also includes several existing concepts in East Austin, such as local coffee haven El Tigre Coffee Roasters; East 12th Street’s Arbor Food Park that is home to popular foodie destinations like Cuantos Tacos, Rollin’ Smoke, and Ensenada; as well as the outdoor space Camp East that includes stick-and-poke tattoo shop Slowpoke Marfa along with wine shop and garden Cork & Screw.
With Guererro’s latest project, Trona, both the California town in Death Valley and the salt-like mineral for which the bar is named are major areas of inspiration for the creative and architectural design of the space. Within the 1,200 square-foot space that was formerly a classic shotgun-style bar, guests will be transported to a layered five-part experience in which modern Japanese and traditional Oaxacan styles are intricately weaved together to offer aesthetic dichotomy where futuristic meets ancient within the 49-person space.
Offering a full bar and curated cocktail menu that highlights select tequilas and mezcals, alongside rare selections of Japanese whiskey and a plethora of natural wines, Trona will roll out its new menus in the coming weeks.
Yet, to first gain entry to the new bar, patrons must text a secret phone number to request a table prior to arrival and once a reservation is confirmed, they then enter through the remodeled alley-made entrance. With the phone number shared via word-of-mouth, there will be other opportunities to gain access to the highly intimate bar, although details are to be shared closer to the grand opening this fall.
With this multi-layered cocktail experience at Trona, guests can look forward to genuine, welcoming, and well-mannered service housed within a meticulously manicured bar space, allowing patrons to escape the outside world and feel embraced by DDH’s passion for hospitality.
The Chilean-turned-Texan and serial entrepreneur Guererro, who gained national prominence following his first restaurant Al Campo in Marfa that was preceded by the Orange Blossom in Miami, has enlisted a highly sought-after roster of talented industry veterans to bring this new hospitality-driven project to life. Prior to his Texas endeavors, Guererro also conceptualized a number of successful projects both in Miami and Los Angeles.
We can’t wait to visit and share a full review soon.