Trona – A New Cocktail Bar Concept Coming to East 12th
September 26, 2023Local restaurateur and entrepreneur Tatanka Guererro announced today the formalization of a new Austin-based hospitality management company, DDH. The new parent company is set to open its first bar concept next month at 1812 E 12th Street.
Dreamers & Doers Hospitality Group
Through the newly-created and aptly-named Dreamers & Doers Hospitality Group, the new venture also includes several existing concepts in East Austin, such as local coffee haven El Tigre Coffee Roasters; East 12th Street’s Arbor Food Park that is home to popular foodie destinations like Cuantos Tacos, Rollin’ Smoke, and Ensenada; as well as the outdoor space Camp East that includes stick-and-poke tattoo shop Slowpoke Marfa along with wine shop and garden Cork & Screw.
With Guererro’s latest project, Trona, both the California town in Death Valley and the salt-like mineral for which the bar is named are major areas of inspiration for the creative and architectural design of the space. Within the 1,200 square-foot space that was formerly a classic shotgun-style bar, guests will be transported to a layered five-part experience in which modern Japanese and traditional Oaxacan styles are intricately weaved together to offer aesthetic dichotomy where futuristic meets ancient within the 49-person space.
Trona
Offering a full bar and curated cocktail menu that highlights select tequilas and mezcals, alongside rare selections of Japanese whiskey and a plethora of natural wines, Trona will roll out its new menus in the coming weeks.
Yet, to first gain entry to the new bar, patrons must text a secret phone number to request a table prior to arrival and once a reservation is confirmed, they then enter through the remodeled alley-made entrance. With the phone number shared via word-of-mouth, there will be other opportunities to gain access to the highly intimate bar, although details are to be shared closer to the grand opening this fall.
With this multi-layered cocktail experience at Trona, guests can look forward to genuine, welcoming, and well-mannered service housed within a meticulously manicured bar space, allowing patrons to escape the outside world and feel embraced by DDH’s passion for hospitality.
The Chilean-turned-Texan and serial entrepreneur Guererro, who gained national prominence following his first restaurant Al Campo in Marfa that was preceded by the Orange Blossom in Miami, has enlisted a highly sought-after roster of talented industry veterans to bring this new hospitality-driven project to life. Prior to his Texas endeavors, Guererro also conceptualized a number of successful projects both in Miami and Los Angeles.
We can’t wait to visit and share a full review soon.
A Texan through and through, her passion for the Lone Star State is evident in every word she writes.Hailing from the vast plains of West Texas, Eva has a deep appreciation for the unique blend of tradition and innovation that defines the Texan spirit. Eva crafts articles that celebrate the diverse tapestry of Texas, from its bustling urban centers to its serene rural landscapes.
