Experience the Ultimate NCAA Men’s Final Four Festivities

As the excitement of the NCAA Men’s Final Four heads to San Antonio, the city is gearing up for a jam-packed weekend of events that are sure to thrill sports fans, families, music lovers, and college students alike. From April 4 to April 7, 2025, residents and visitors will have a chance to experience March Madness in a whole new way, with a variety of activities, performances, and interactive experiences taking place around the city. Here’s a look at the must-see events during this unforgettable weekend.

NCAA Men’s Final Four Fan Fest Presented by Capital One

April 4 to April 7 | Henry B. Gonzalez Convention Center

Kick off your weekend at the Men’s Final Four Fan Fest, where a sports wonderland awaits. Fans of all ages will have the chance to interact with their favorite sports stars, enjoy autograph signings, and participate in thrilling games and activities. The Fan Fest is the perfect way to dive deep into the excitement of the Men’s Final Four and experience a unique side of college basketball culture. With celebrity appearances and interactive exhibits, this event promises to offer an unforgettable experience for every fan.

Event Schedule

• April 4: 12:00 PM – 6:00 PM
• April 5: 11:00 AM – 6:00 PM
• April 6: 11:00 AM – 6:00 PM
• April 7: 12:00 PM – 6:00 PM

NCAA March Madness Music Fest Presented by AT&T, Capital One, and Coca-Cola

April 4 – April 6 | Tower Park at Hemisfair

For music lovers, the March Madness Music Festival is the place to be. This three-day concert extravaganza is completely FREE and packed with performances from A-list artists. The festival kicks off with the AT&T Block Party on Friday afternoon, followed by Coca-Cola Live on Saturday, and wraps up with Capital One Jam Fest on Sunday. The festival provides the perfect soundtrack to the high-energy weekend and offers fans the chance to rock out while celebrating their love of college sports.

Event Schedule

• April 4: 4:30 PM – 10:00 PM
• April 5: 3:00 PM – 9:00 PM
• April 6: 2:30 PM – 10:30 PM

Artist Lineup

• AT&T Block Party: Ravyn Lenae, Doechii, Pitbull
• Coca-Cola Live: Willow Avalon, T-Pain, Jelly Roll
• Capital One JamFest: Brothers Osborne, Benson Boone, Nathaniel Rateliff & The Night Sweats, Chris Stapleton

Reese’s Men’s Final Four Friday

April 4 | Alamodome

Reese’s Men’s Final Four Friday is a FREE public event that brings fans closer to the action than ever before. Enjoy open team practices where you can watch the Men’s Final Four teams prepare for their big games, and catch the Reese’s NABC All-Star Game, which features top senior student-athletes from across the country. This unique experience lets fans get a glimpse of the action inside the Alamodome, setting the stage for the upcoming Final Four games.

NCAA Men’s Final Four Tip-Off Tailgate Presented by Nissan

April 4 – April 7 | Civic Park

Whether you’re attending the games at the Alamodome or soaking in the excitement around the city, the Men’s Final Four Tip-Off Tailgate is a must-visit destination. This free event offers basketball fans a variety of fun activities, including watch parties for both the Men’s and Women’s Final Four games, giveaways, and basketball-themed activities. Plus, a selection of food and drinks will be available, ensuring that fans of all ages will have a great time.

Event Schedule

• April 4: 3:00 PM – 11:00 PM
• April 5: 1:30 PM – 11:00 PM
• April 6: 12:00 PM – 5:00 PM
• April 7: 3:00 PM – 11:00 PM

River Rally

April 5 | Rivercenter Lagoon at Riverwalk

The River Rally is a must-see event for anyone wanting to show their support for the Final Four teams in a truly unique way. The teams’ bands and cheer squads will float down the San Antonio River Walk on barges, with fans and spectators lining the riverbanks to cheer them on. This vibrant and festive pep rally is a great way to experience the energy of the Final Four while enjoying the beautiful scenery of the San Antonio River Walk.

NCAA Men’s Final Four Dribble Presented by Buick

April 6 | Travis Park

For young basketball enthusiasts, the NCAA Men’s Final Four Dribble is an exciting opportunity to showcase their skills. Thousands of kids, aged 18 and under, will dribble their way through a one-mile course in downtown San Antonio, all while sporting a special NCAA Men’s Final Four Wilson basketball and a commemorative t-shirt. After completing the course, participants and their guardians will receive complimentary access to the Men’s Final Four Fan Fest, giving them even more chances to immerse themselves in the excitement of the weekend.

Championship River Parade

April 7 | Arneson River Theatre

The Championship River Parade is the perfect way to celebrate the newly crowned NCAA champions. After the Final Four games, the winning team will board barges and float down the San Antonio River Walk to the Arneson River Theatre, where they will receive the NABC Trophy and celebrate their victory with fans. This special event offers a chance to join in the excitement and honor the champions in a truly San Antonio way.

With events catering to fans of all ages and interests, the 2025 NCAA Men’s Final Four weekend in San Antonio is set to be an unforgettable experience. From thrilling basketball action to incredible music performances and unique local traditions, there’s something for everyone to enjoy during this electrifying weekend. Whether you’re attending the games, exploring the Fan Fest, or rocking out at the music festival, make sure to be a part of this once-in-a-lifetime celebration of college basketball!

Download the Men’s Final Four App for all things related to the tournament. It features a full event schedule, detailed maps of the city, stadium, and transportation options, and real-time custom alerts.