HOOK ’EM HOUSE AT SXSW is Back

In a vibrant celebration of innovation and culture, The University of Texas at Austin announces its highly anticipated participation in this year’s South by Southwest (SXSW) festival, promising an eclectic mix of panels, live music, and engaging programming. Set against the backdrop of Austin’s legendary Antone’s (305 E. Fifth St.), the Hook ’Em House becomes the epicenter of Longhorn spirit on March 8-9, under the inspiring banner of “What Starts Here Changes the World.”

This two-day extravaganza is not just an event but a showcase of the boundless creativity and forward-thinking that defines UT. Attendees can expect an array of experiences, from thought-provoking panels featuring a constellation of academic and entrepreneurial stars to exhilarating live performances that will have music lovers buzzing with excitement.

A Symphony of Ideas and Innovation

UT’s President Jay Hartzell encapsulates the essence of the event, emphasizing UT’s role in driving groundbreaking advancements across various domains such as health care, AI, and life sciences. The festival features panels that cover a broad spectrum of topics including tech, health, science, sports, and lifestyle, with speakers like Kollective CEO Jeremy Hills, influencer Remi Bader, and Diligent Robotics CEO Andrea Thomaz leading the charge.

Music lovers are in for a treat with a lineup that includes the electric Ghostland Observatory, indie sensation Dayglow, and emerging talents West 22nd and Ella Castaldo. These performances underscore the university’s commitment to blending education with entertainment, creating a rich, immersive cultural experience.

A Celebration of Community and Creativity

From the kickoff parade led by UT’s acclaimed marching band to an International Women’s Day event featuring Kendra Scott and Tiff’s Treats, the Hook ’Em House aims to foster a sense of community and empowerment. Notably, the event doesn’t shy away from challenging discussions, with panels exploring the intersection of brain-computer interfaces and healthcare, the potential and ethics of AI-enabled robots, and the booming startup culture in Austin’s life sciences sector.

For those eager to dive into this melting pot of ideas, innovation, and music, detailed schedules and registration links are available on Eventbrite, with additional information here. Whether you’re there to absorb the latest in tech and healthcare, enjoy the pulsating rhythms of live music, or simply bask in the Longhorn pride, the Hook ’Em House at SXSW promises an unforgettable experience.

Texas Tasty Team

The Texas Tasty Team is a dedicated group of writers and editors who love all things Texas. From food to culture, they share the best of the Lone Star State through engaging articles and captivating stories. Their mission is to inspire readers to explore and embrace the rich heritage and diverse offerings of Texas.