Billboard x SXSW is Back
Last year one of the highlights of SXSW was the Billboard SXSW concert series and it is back! Billboard announced its return to South by Southwest in Austin, TX for three nights of star-studded concerts and an interactive content house featuring intimate conversations with musicians and industry leaders. The events will kick off on Thursday, March 16 and run until Saturday, March 18.
The Deets
Taking place at Moody Amphitheater at Waterloo Park, Billboard Presents THE STAGE at SXSW will be headlined by rapper and singer Lil Yachty (March 16), Latin superstars Feid and Eladio Carrión (March 17), and electronic music titans Kx5 (Kaskade and deadmau5) (March 18). The concert series will feature opening performances by Lola Brooke and Armani White. Tickets are available for purchase with a reserved amount available exclusively for existing SXSW Music and Platinum Badge holders and SXSW Music Festival wristband holders on a first come first serve basis.
In addition to musical performances, several artists will also take part in unforgettable conversations hosted at The Billboard House (800 Congress), with official speakers to be announced in the coming weeks. Taking place on Friday, March 17, the one-day-only interactive content house, will also feature brand activations, one-of-a-kind photo moments, small bites and cocktails, and more. Entry is on a first come first serve basis, with a reserved amount of spaces available exclusively to SXSW Music and Platinum Badge holders and SXSW Music Festival wristband holders.
Lineup/Schedule
Thursday, March 16
Lil Yachty Presented by Doritos: On the heels of his new album Let’s Start Here debuting at No. 1 on the Billboard charts across Top Rock & Alternative Albums, Top Rock Albums, and Top Alternative Albums, Doritos and Lil Yachty will hit the stage and take things to Another Level with an electrifying performance.
Friday, March 17
Conversations at The Billboard House: This year’s free content house will offer festival attendees the opportunity to experience a series of interactive activations and industry-focused discussions, with speakers to be announced in the coming weeks.
Feid and Eladio Carrión Presented by Samsung Galaxy: Global Latin superstars Feid and Eladio Carrión will deliver show-stopping performances featuring Billboard chart-topping hits from their albums Feliz Cumpleaños Ferxxo: Te Pirateamos El Álbum and SEN2 KBRN VOL. 2.
Saturday, March 18
Kx5 (Kaskade x deadmau5) Presented by Carnival Cruise Line: Hot off the release of their debut album Kx5, which features Top 40 and Billboard #1 dance track “Escape,” as well as their record-breaking Los Angeles Memorial Coliseum stadium show that was the biggest ticketed global headliner dance event of 2022, electronic music artists Kx5 will close out the three-night concert series with a can’t-miss dance party that’s sure to bring the crowd to their feet.
Community Impact
Billboard will donate a portion of ticket proceeds to Waterloo Greenway Conservancy, a nonprofit organization that aims to create an urban park system in partnership with the city of Austin. Waterloo Park, the first of the organization’s three phases, opened in 2021 to provide 11 acres of downtown green space, community programming, and performing arts and entertainment at the Moody Amphitheater.
